Saturday, June 16, 2007

The Buzz

Our greatest marketing device here at the Tavern is word of mouth. And I'm proud to say that we have a very vocal audience. For the current production of Cabaret, we've had patrons post reviews and comments in all corners of the web from http://www.atlantaplanit.com to www.myspace.com/dawnyawn. I've even had freelance writers submit reviews (warning, contains spoilers)! Thanks for creating such a buzz about this incredible production!

Some of you may not know this, but the AJC has cut back on their Arts Coverage. Years ago, a review (no matter good or bad) would bring in bigger crowds. It got the word out to all of Atlanta about what we were doing. There is a great debate on how these cutbacks will affect us, however this season we only received two reviews (for Troilus and Cressida and Cabaret) out of nine productions and yet, for the majority of the season, our houses have been full.

I attribute this to word of mouth marketing.

I want to thank all of you for talking about the Tavern. Whether it's to your friends, your family or to your pet goat (I hear they are great listeners), your opinion matters. And I look forward to reading all of your thoughts online. I encourage us all to start a dialog about theatre all over the web. Here are some sites for you to post your thoughts:

Theatre Review
Kudzu
Judy's Book
MySpace (you must have your own myspace account)
Live Journal (you must have your own LJ account)
City Search
Yahoo Travel
Yelp

Let me know if there are any other places you know of that posts user reviews. Jeanette@shakespearetavern.com


So get vocal! And thank you!

I am grateful for our audiences.

-Jeanette
Marketing

1 comment:

Ann said...

Excellent post! I hope everyone will do as you recommend for the Tavern, and for everywhere else they go.

The list of possible posting places is a good idea. I wish we had some way of finding each other, and of hearing where Tavern actors are also performing.